Samsen Villa, a Thai restaurant with over 47 years of history, sought to refresh its brand identity to reflect its role as more than just a dining destination—it is a place where people connect and create lasting memories through authentic flavors.

 

At C’est Design, we reimagined the brand by developing a new logo, refining the brand identity, and introducing the tagline "Savor The Moment", capturing the essence of a restaurant that brings people together. Our work extended to redesigning the restaurant’s ambiance, refining brand communication, and crafting a social media strategy that appeals to a younger audience while preserving the authenticity of Samsen Villa.

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This transformation allows the brand to communicate its identity more clearly and contemporarily, reinforcing Samsen Villa as not just a restaurant but a space filled with stories and cherished moments.