The brief:

 

We were tasked with giving the RACHAYA brand of Udon Thani's real estate developers a fresh image and mission.

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Our creative solution:

 

We have proposed "Rachaya" to have four meanings that combine into a single brand that can represent four words: "Us, Lives, Cozy, and Living." The combination of these four terms resulted in the name Rachaya, which can be transmitted both internally and externally.