Khun Jan and Dr. Mattaya from Mattaya Vision Center approached us to rebrand Mattaya, a progressive eyewear clinic with over 10 years of experience. The goal was to create a brand that feels more distinctive, vibrant, and clearly differentiated—while remaining true to its original identity.

 

Mattaya’s service philosophy goes beyond conventional optical stores. The focus is not just on eyewear, but on a genuine commitment to understanding each client’s true vision. We introduced a new tagline “The Clear Mind Sees Beyond” (Because true understanding allows us to see further), reflecting Mattaya’s long-term approach to vision care tailored to each individual.

 

Breaking away from the traditional eye-shaped logo, we reimagined Mattaya as an inspiring brand. The new identity features a butterfly symbol, representing freedom in living life, while also forming two lenses coming together—symbolizing understanding between doctor and client—with a subtle “M” at the top.

 

The color palette shifted from muted gold to mahogany red and beige pink, expressing passion and true expertise while maintaining warmth and gentleness.