The brief:

 

Khun Pick commissioned us to design the HLAB logo to embody the feeling of “deep, restorative sleep”—a look and feel that conveys safety, trust, and comfort. The first packaging design would be developed for products created especially for little ones.

​​​​

Our creative solution:

 

At C’est Design, we developed a brand identity that conveys the idea of deep sleep. The design draws from a serene nighttime palette — a deep blue to represent the night sky, paired with a gentle yellow symbolizing a shooting star, capturing a magical moment in the sky. For the packaging design, we illustrated a peacefully sleeping baby to evoke warmth, care, and the promise of sweet dreams.

 

We are sincerely grateful to Khun Pick for trusting C’est Design to continue bringing such meaningful projects to life.