The brief:

 

Our customer wanted to feature the aesthetics of their high-end surgical services in their brand essence. Their complex can provide dental or oral surgeries with high technological prowess, resulting in pleasing facial looks with natural feels.

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Our creative solution:

 

The brand’s main idea is portrayed through a pearl. Pearl’s simple and modern characteristics depict teeth’s pearly whiteness and their elegance altogether. The infinity symbol is shaped into a clam shell, showing the Holistic Approach all around the centered pearl or the brand itself.