The brief:

 

C’est Design was entrusted with the rebranding of FlowerFood, a heritage grain-based snack brand with over 35 years of history. The challenge—given by Khun P, the second-generation successor of the business—was to refresh the brand’s visual identity in alignment with today’s mega trends, while staying true to its original spirit.

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Our creative solution:

 

We proposed the concept: “Bloom with Energy”—a new brand direction inspired by the brand’s long-standing visual icon, the sunflower.

This symbol of nature’s vitality now reflects the daily energy and optimism the brand hopes to bring to its consumers—just like a sunflower that stands tall, bright, and ready to grow anywhere.

The tagline was evolved from:
“FlowerFood – Food for Longevity”
to “FlowerFood – Feel the Good”
—bringing a brighter, bolder, and more joyful tone to the brand,

while still delivering on its promise of healthy, delicious, ready-to-enjoy snacks.