Khun Dum, our old client from DLAND came to us with a brief to create a housing brand that represents the “essence of life”, a home that brings true peace of mind, without the added worries that often arise after buying a house.

 

The concept is clear and beautifully simple. But in the design world, we know that behind every simplicity there are always people working hard to make things simple and that path is never easy.

 

Khun Dum made the bold decision to discard a nearly finished design that was ready to launch last year, continuing the search for what felt truly right until it became Essentia. It was an incredibly brave move. And because of that courage, Essentia now carries many thoughtful qualities hidden within its simplicity : from 11 rai of green space, to a 1.5-kilometer running trail and even a generous 4-meter setback between each home and the next. 

 

At its core, the project is grounded in the philosophy of “perfecting the fundamentals,” by reflecting on the hormones that contribute to human happiness and designing from that starting point. It is truly an Inside–Out approach.

 

C’est Design is honored to have crafted the brand identity for Essentia. With a concept that moves from the inside out, we designed the Brand Identity as a symbol where everything converges inward and expands outward, leaving space to breathe. From a distance, it forms the shape of an asterisk : a reminder of the important things we should never overlook. We chose tones of brown, beige, and white to convey stability, while pairing them with naturally vibrant accent colors : soft orange, pale yellow, green, and muted blue — harmonizing seamlessly with the Japandi-style architecture.

 

For this project, our team worked on Brand Identity & Brand Applications, Sales Materials, and the interior signages throughout the development. We extend our heartfelt thanks to Khun Dum, the management team and everyone involved for this opportunity.