OJHAIR

2017   |  Brand Identity

The Brief:

Khun Som OJ came to realize the discord between the then logo and the brand’s vision. The mission to rebrand “OJHAIR” was then set to refresh the high-end and professional salon brand with the guise of exalted British charm and contemporary in practice. The inspiration was drawn from Schwarzkopf Professional, the renowned salon brand and academy.

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Our Creative Solution:

In 2017, C’est Design team proposed the new Brand Identity in the new light of stylish elegance. The fluent stroke added a twist that doubled “J” as a lock of hair. The orange tone was a gimmick that played with the name “OJ,” a well known abbreviation for Orange Juice. The team provided deep supervision of Brand Identity usage to the minutest details in every point of the salon.