2023   |   Brand identity

The brief:

We received a challenge from our client, Khun Yong and Khun Kaew to rebrand the TBY brand in honor of its 27th anniversary and make it appear more premium.

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Our creative solution:

We did a workshop with our clients to get the brand DNA of second-generation executives, which is to be energetic and youthful no matter how much you get older. By adapting the slogan that came from the beginning of the brand name to be clearer: "TBY—To Be Young,"       

Our identity is therefore designed to consist of the strengths of the brand, that is, the 3 T's (taste, tough, and true) combined into one Y = young. C'est Design has taken care of communication by adjusting the entire brand image to look modern according to the customer's direction.