The Brief:


Origin Property Public Company Limited wants to change the brand image of the Primo brand to be a full-service real estate management company that looks friendly, modern yet reliable.

Our Creative Solution:


Presenting the image of the brand that is modern, easy to access with identity designs representing buildings and the morning sun by using blue to convey strength, wisdom, and credibility.


Founder & Creative Director

Ploy Zae

It is an honor for our team to have the opportunity to Re-Brand for PRIMO. The management team is fully open to ideas and chose the style that looks modern as we intended it to be. Changing the brand name letters from all capital letters to all lowercase letters, the brand requires a lot of courage too!

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