© 2020 C'est Design

Phya Philosophy

We are honoured to be Khun’s Jirayong design partners to create the brand “PHYA”, the brand that represent women leaders. 


The brief was that Khun Jirayong could not found the backpack for her husband, so she wanted to create a brand that has exactly

what he likes. 


Turn out that from a backpack has transformed into huge project. Now PHYA has already more than 30 designs,

from hi-end bags to jewellery. 


We created the brand identity of bee-hive, the place where bee’s queen is located. The hexagon shape represents wellness,

perfection and wealth. The burgundy red is the colour of women leaders and yet still have a sense of unisex.


PHYA is located at 3rd Floor, Gaysorn Plaza, Bangkok Thailand.


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