2016   |   Brand identity

The brief:

From an invitation from Khun Taew Jirayong Anumanrajathon, we were entrusted with a mission to realize her lifelong dream, to introduce an original Thai brand of high-end handbags to the world stage. With the ancestry from one of Thailand’s most renowned scholars, Phraya Anuman Ratchathon, its history was condensed into the name “PHYA.” The intellectual root translated into the attitude of aspiring modern women, with leadership, wisdom, and uniqueness that required an accessory to match.

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Our creative solution:

The symbolic presentation of “Honeycomb” exhibited the domain of a hive queen. The rich shade of burgundy projected the majesty, power, and determination. While fundamental in looks, it maintained its philosophical origin just as envisioned by the owner.