The Brief:


Our Client from Monaco wanted to re-design the cold-pressed juice label in early May 2019.

Our Creative Solution:


As the brand "MOCO" is from Monte Carlo, we had the idea of borrowing the gimmick from the casino Monte-Carlo to represent "Fun" and "Luxury". 


Started by playing with the poker card symbols : The Heart, The Ace, The Spade and The Diamond combined with the product names. We finally came up with the fresh unique looks to represent the new MOCO labels to the customers.


Our design has been published on Packaging of the World Website.

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