The Brief:


Our customer wanted to feature the aesthetics of their high-end surgical services in their brand essence. Their complex can provide dental or oral surgeries with high technological prowess, resulting in pleasing facial looks with natural feels.

Our Creative Solution:


The brand’s main idea is portrayed through a pearl. Pearl’s simple and modern characteristics depict teeth’s pearly whiteness and their elegance altogether. The infinity symbol is shaped into a clam shell, showing the Holistic Approach all around the centered pearl or the brand itself.


Founder & Creative Director

Ploy Zae

This was one of the most challenging pieces we had ever done, trying to illustrate multiple ideas at once. It was a delight that the customer loved the idea since the first pitch. Its unique style on the complex could still grab my attention every time I drive past it.

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