© 2019 C'est Design

F&N Magnolia

Mass Packaging design for F&N Magnolia Lime & Strawberry Ice Cream

 

Our brief was to design the new packaging design for Magnolia two-toned ice cream series. Our client wants something easy to recognise by the kids and also for the retailer.

 

It was such a challenging subject because we try to make something fun that represents both flavours : Lime & Strawberry, that’s why we came up with the character designs boy (Naughty as lime) and girl (Sweet as strawberry).

 

At first the original was the boy and girl holding hands (we wanted the kids to love the new visual of ice cream)

but the visual is not appropriate in the Malaysia market. After many trials, now we have the final!

 

We hope you like our new design for F&N Magnolia as we do. More coming soon!

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