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The Hare Rest

2022   |   Brand Identity, Brand Name

The Brief:

 

The client wants to construct a new mixed-use development in the heart of Srinakarin - Phatthanakan.

This includes three parts: a lifestyle mall, a commercial building, and a gas station.

It serves as a gathering place for people to come before and after work, as well as to relax on weekends.

Our Creative Solution:

 

C'est Design presents THE HARE REST, which is based on the classic fairy tale “The Hare and the Tortoise,”

where the hare sneaks out of the competition to relax under the big tree comfortably. 

As well as giving a modern identity, a hare hidden inside an H. 

And uses green color to reflect the hue of nature and relaxation.

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