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SINO Logistics

2021   |   Brand Identity

The Brief:

 

There are plans in place to re-brand "Sino Connections" as "Sino Logistics" in celebration of the company's ten-year milestone this year. According to the ideas of a Feng Shui master, the C'est Design team was given a brief to design according to those guidelines. He requested that we preserve the blue and white colors and that the logo include 

a water sign.

Our Creative Solution:

 

We designed a circle logotype in the shape of a Sino S. Two delivery points encircle the emblem, representing both land and marine destinations. This keeps the appearance contemporary while conforming to the feng shui master's criteria.

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