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GAL

2023   |   Brand Identity, Brand Name

The Brief:

 

C’est Design team was tasked with creating a condo brand for the young generation on Phaholyothin Road, targeting local residents, primarily women and the LGBTQ+ community. The focus is on innovation, offering more than just living spaces, and fully equipped communal areas to support residents' secondary occupations.

Our Creative Solution:

 

We proposed the brand name "GAL," which in English conveys the essence of a cool, modern woman, and in Thai, "กาล" (Gal), inspired by the phrase "Once upon a time," representing the ability to create one's own future. The logo was designed with the letter G shaped like a gateway to a new world, featuring curves that echo the architectural form of the residential building, and creating a key visual and marketing materials that are dreamy, as if existing in a dream waiting to come to life in the real world.  

 

This project is one of our favorites because it felt like we could truly bring imagination to life as desired. We would like to thank Khun Nueng, Khun Pipo, Khun Oak, and Khun Prem for giving us the opportunity to work on this project.

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