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BIFF & BIL

2016   |   Art Direction

The Brief:

 

The Bangkok International Fashion Fair & Bangkok International Leather Fair 2016 (BIFF & BIL 2016) were in need of promotional campaigns, featuring both still photos and videos for advertising.

Our Creative Solution:

 

The story was told through 3 different characters, a leatherware designer (male designer), a fashion designer (female designer), and a businessman (male foreigner.) The campaign won Singapore Design Award 2016.

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