2020   |   Brand identity

The brief:

With the customer's plan to expand the restaurant chain to target the new high-end segment, Desert Lotus’ location is in the prime area close to Al Raha Beach, where Abu Dhabi’s elites dock their yachts. By developing from the existing brand of the owner, Khun Nok Buaban Chokmontin, we used Lotus as the main symbol and accented the overall theme to match the high-end specification.

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Our creative solution:

We displayed the character of “Lotus” in the stylish light, stringing together the local Arabian strokes and the gold/purple color combination to emphasize the luxury.