The Brief:


The Bangkok International Fashion Fair & Bangkok International Leather Fair 2016 (BIFF & BIL 2016) were in need of promotional campaigns, featuring both still photos and videos for advertising.

Our Creative Solution:


The story was told through 3 different characters, a leatherware designer (male designer), a fashion designer (female designer), and a businessman (male foreigner.) The campaign won Singapore Design Award 2016.


Founder & Creative Director

Ploy Zae

This was a joint project with TigerLily. We at C’est Design were granted by Dr. Kuldej Sinthawanarong to steer the concept development of the overall project. We had a fair share of both enjoyment and hard work. From the idea proposal, film screenwriting, advertising art direction, to the result of all visual representations, everything left us with a great impression of a job well done by all.

© 2021 C'est Design