BIFF & BIL 2016
Work closely with Tigerlily team, we had created the new art direction of BIFF & BIL 2016.
We created the story of three main characters to communicate with the visitor : The woman designer, the man designer
and the businessman.
BIFF represents Fashion designer which is the woman. BIL represents Leather designer which is the man.
And then, in this exhibition expects a lot of buyer which is the businessman.
The three characters has featured into print ad and TVC nationwide.
Winner of Singapore Design Award 2016.